Planning - Risk Assessment

Risk Assessment 

Planning - Pitch

Pitch

In class today my partner and i presented a pitch to the rest of our class where we explained our idea of what we are going to do for our music video. 

Research - Theorists (Laura Mulvey)

Theorists 

Laura Mulvey 

Laura Mulvey came up with the theory of the male gaze, the concept of the theory changes depending on how the audience views the people presented on the screen. For most people thought it is how either a female or male or that person look at a female or themselves. This was thought of in 1975 and she believes that the audience have to view the person being sexualised through a males eyes. It is saying that women are seen as objects and that men think of women wrongly.  

An example of the male gaze can be seen in the lyrics of the song 'she's so lovely' by Scouting for Girls as they say "i love the way she fills her clothes, she looks like them girls in vogue" stating that they are viewing her body in a way they shouldn't. Also, relating her body to someones from Vogue the magazine is showing that they are thinking about her body would be fit enough to be in that magazine. If someone was asked questions about what else was in the mise-en-scene of the shot, like what colour was the girls top or what colour where her shoes, you would not know since you were too focused on her body and features to notice anything else. 

This theory has also been used in situations where woman aren't even trying to be sexual or appreciated aesthetically but this male gaze theory has proven true since people still view them in this way. This is quite often where there is an issue as woman do not understand why people or specifically men are looking at them and trying to see them as an object which they are not. 

Some people disagree with this theory as they believe that when men or women look at a female in a sexual manor that they are just appreciating their beauty or even just looking and not judging.

Planning - Location

Location

Now my partner and i have planned further and discussed what is going to go into out music video, we have established what the different locations will be where we need to film. The different shots where we need to film are:

1. Dance studio
2. Recording studio
3. House
4. Plain room with projector

We have come up with these locations whilst starting to build on our storyboard and when thinking into more detail about what sort of narrative and performance we want to include these seemed to fit best. 

Planning - Monday 5th October

Planning pitch to class

Today Kenz and i worked on planning for the pitch that we need to make to our class tomorrow, we wrote out all the different things we needed to say using out treatments to help us. We needed to make sure we covered all the suitable heading so that our class can then aid in giving feedback on what we can improve in our idea. 

Planning - Mise-en-scene

Mise-En-Scene (rough ideas)

Props

• Piano 
• Table 
• Whiteboard 
• projector 

Costume and Makeup

• Piano 
• Table 
• Whiteboard 
• projector 
• Different coloured lighting (dark colours - dark blue, purple...) 
• lip sync: red lipstick 
• performance: Dark full on smokey eyes. 

Lighting

• Performance: dark/low key 
• Coloured different changing bright lights on performance of girl dancing
• shadow, dark low key on lip syncer in studio
• Different coloured lighting (dark colours - dark blue, purple...) 

Set Design

• a stage setting
• an old house that looks authentic

Research - Theorists (Andrew Goodwin)

Theorists

Andrew Goodwin

He had theories on music videos and that they are created in certain ways. 
Key Features: 

• Music videos demonstrate characteristics
• There is a relationship between 'lyrics and visuals' and 'music and visuals'
• The demands of the record label
• The frequent references to the notion of looking
• There is often intertextual references

Genre characterisation - Goodwin believes that many music videos include demonstration of genre characteristics. E.g. a dance routine is typical for a girl/boy band. 

Intertextual references
Music videos often have references to other media in them. This can be used to advertise a production/film. 

Voyeurism
"There are frequent references to the notion of looking and the voyeuristic treatment of the female body" - A.Goodwin
 E.g. mirrors, tv screens, cameras, etc. 
Used so that the sex appeal sells

Record Label Expectations
The record label that an artist is assigned to tends to have certain demands. Lots of close ups of the artist.

Lyrics and Visuals
Illustrate - music videos use a set of images to illustrate the meaning of the lyrics and genre.
Amplify - meanings and effects are manipulated and constantly shown in video and drummed into our vision.
Disjuncture - where the meaning of the song is completely ignored.

Music and Visuals
This is the same as lyrics and visuals but also, includes cutting to the beat of the song.