Research - Digipak Examples

Digipak

Here is what our digipak will look like it terms of how it is laid out. There will be 6 sides in total that we need to find a design for and one of these is the CD itself. One side will be obviously the front cover, one will be the back where there will be a list of the tracks in the album, then there will be three spare sides to cover will information or images/illustrations. As you can see from the images i have included in this post they show the layout to help you understand what i mean. There will also be a spine in which i am already assuming will have the album title and the artist on. 

This is the sort of diagram that we will use when we are designing our own digipak as it has all the sides next to each other so we can see if all of the side relate to each other and fit. Also, this image has the dimensions in the corner so i know how big/small to make it when doing a mock up as i am presuming i will create the final thing on a computer as i will most likely use Photoshop and other programs to assist my making. 

From first thought there are a few different features that i want our didipak to include from my previous knowledge of album covers which is very little. However, i do know that i want the front and back to relate in some way. For example like the Katy Perry's Teenage Dream digipak carries along around the back and has a cloud going all around the case. I think that this looks really effective because it is smooth and fits well. I think that this is an aesthetic that i would really like to achieve with my album cover. 

Also, i like the fact that it has a star image feature on it as Katy Perry is right in the centre and so our attention is brought to her. Although, to avoid the theory of the male gaze which would be relevant in this images case but in my own i think we should steer case of it since it may put some people off and we want to be attracting audiences not repel them just from the front cover of the CD case. However, i do believe that the audience for this album would be very similar to those of my chosen song so maybe it would be beneficial to include a little bit of skin. But back to the star image fact i think that having a picture on Lauren on the front cover would be a good idea as then it shows the audiences who the singer is and can be used as a way of marketing due to the fact that our target market may see her face and just want to buy the album. 


Within my digipak i would like to include about 8 tracks on the back and have a theme that runs on the album art and also on the advert/poster so that when a customer sees one or the other they know instantly that it is our album/song/artist. 

Below are a variety of different types of album covers and some posters that i like the look of which i may use as inspiration for my own creations. 

As you can see from all of these examples i have used the pop genre as inspiration as that is what my genre from my song is so i thought that it was best suited. When looking at all of these examples, you can see that there is a star image presented in all of them and they are always or most often in the center or if not then they are the center or where your attention is diverted to. If i was to pick a favorite out of all of these examples, besides the Katy Perry one in which i discussed above i would have to choose Demi Lovato's based on the fact that i like how shes not looking into the camera which seems to be the most common feature in all of the other covers and so it is going against the genre.