Planning - Treatment

Treatment and Audience

The genre of our music video is pop but not your usual type of pop as it is calmer and not as upbeat. It has more of a lyrical, slower feel which makes it still as catchy but it also allows the audience to connect with what the song is meaning. We were a bit skeptical of this kind of song at first as we thought that it would be harder to use slower shots as they need to be more precise, however, after thinking about it, it will not make much of a difference as long as out shots are in time with the beat and make sense.

I wouldn't say that there is a specific type of audience that will watch out video as it is of the pop genre and so should appeal to the majority of people. Although, in my opinion our video should attract to mainly teenagers as it about relationships and during teen years they find relationships new and exciting. I am assuming that more so girls will watch our videos as they like to think they can relate to the lyrics and their own lives even though often this is not the case.

Within our video we were not originally going to include a narrative as in love songs it can often come across as too cliched. However, we then decided against it once we had found the song that we did as it calls for a little bit of couple action. There is nothing really abstract in our video or we do not plan for it anyway as it would not fit with our narrative or song choice, which should prevent our target audience from becoming disinterested or confused. Our narrative will involve a couple as the song is about love and we plan to only have a few shots of them being 'cute' together to represent and relate to the lyrics of being 'crazy in love.' Fans of Taylor Swift and romantic/pop genre should find our video appealing, although the polysemy of texts may lead to varied responses.

At the moment we haven't specifically thought about what intertextual factors we will include in our music video but we will adopt a fast-paced and upbeat style and tempo that should appeal to our target market of the teenage demographic.

There isn't necessarily going to be one main star image as our video is not about one particular person; however, at the current moment we do believe that we are going to be using the same person to do the lip-syncing/performance bit of our sing and also perform the modern ballet dance routine so i guess she plays a major part in it. Although, I would not say we want out audience to focus on her and she has nothing to do with the narrative since we are planning on having a couple feature since the song is about being in 'love'.

Our audience to our music video were the stereotypical teenage girls who like watching music videos of the pop genre, appealing to mainstreamers (psychographics). We came to this audience from the song as it is a typical pop song with a theme of love wand romantic involvement that will encourage the ideal viewer to identify with the narrative. We got help deciphering our target audience when we constructed market research through the use of an online survey and questionnaire. We found out some useful information from this and discovered that these were the audience that we would need to cater our video to their needs.

Something else that aided us in finding out our target audience was the fact that we researched many music videos and so were able to see what the common themes and conventions.