Evaluation - Question Four

Evaluation Four

Question Four: How did you use media technologies in the construction and research, planning and evaluation stages?

(Done by Lola Gray and Mackenzie Dickey)

In order for us to edit our ancillary products; the digipak and advert, we used the most recent version of adobe photoshop. We chose to use this form of media technology as we thought that it gave us the best effects that fitted with our pop genre. The main feature we used within photoshop is colour correction as the original photos looked somewhat dull and did not fit with our music video. We were lucky enough to have the access to these facilities and if we did not then we would not have had as good an outcome as we did, the looks would not have been as professional and we would not be satisfied with our work. 

To do the majority of our research we used youtube to search existing music videos to get inspiration to influence our ideas. We couldn’t have completed our research nearly as well if we had not used this feature because we needed to have that extra help to find out about the different audience needs within our target market in the pop genre. We had looked at inspiring videos produced by; Beyonce and Rihanna. Youtube has also been our main source of where we have been uploading our practice shots, the rough cut and the final cut. We have done this in order to show our class in a simple way in order to make sure that we gained a lot of feedback. 

When thinking about gathering information in order to make our music video attract the correct demographic group, Survey Monkey allowed us to reach out to our target market, in order for them to help us gather precise information on what our music video needed to include, based on their likes and dislikes. Once creating the survey on their website, we were fortunate enough to share this survey onto social media platforms such as; Facebook. This therefore enabled us to receive a lot of responses since it has been shared out to a lot of people in order to gain accuracy within our product. 

To film our music video we used a range of different high tech equipment. We decided that this year we would use a DSLR camera as it gave a much higher quality than we did last year. This made our video look a lot more professional as we could use different techniques like pulled focus which we couldn’t last year. We borrowed this camera from a friend and so did have to fit in with when we wanted to film with his schedule but as we were very organised this was not an issue. Also, we used a tripod, an LED light that attached to the front of the camera to light up our actress’s face in some scenes and lastly a dolly to create tracking shots. 

To edit our music video and put everything together we used a program called final cut 10, this was an excellent application as it had a lot more features compared to previous versions and allowed us to create more cool effects, made our lives easier in how to edit and all together was a benefit to editing our music video. Also, we used Blogger which is an online program to upload all of our posts about our music video online. We had sections on research, construction and final on there. It was useful as then we have all of our work in one place.