Evaluation - Question Two

Evaluation Two 

Question Two: What have you learnt from your audience feedback?

Written by Mackenzie Dickey.

When thinking about the different ways in which we could audience feedback about our initial ideas on our music video, and who our target market would essentially be, we decided that we would make a survey on Survey Monkey, in order to get a fair amount of responses, in order to help us through the construction of our production process. By adding a questionnaire for our target audience to respond to, it has enabled us to constantly improve the way in which we construct our practical work by taking on board constructive criticism. Approaching this different technological method has been a great success, and we will most certainly use it again in some way, shape or form in order to collect information for our media products. The main aim of the survey that we produced was to see who our main target audience was, and what their likes and dislikes are in order to make sure that they are captured by the music video that we have produced. Questions asked in the survey consisted of 'What is your favourite band', 'How old are you' and 'What is your preferred genre of music'. These questions therefore helped us to pave a clear and descriptive overview on our target audience. When analysing the results that we had collected from the survey, it was obvious to us that the main gender and age range of people that would watch our music video are; Females from the age range of 11 years old to 20 years old. This is because of our music video being within the pop genre, and the fact that the song is about love. Since the age range came out to be between the ages mentioned above, it meant that we were able to connote the meaning of love in different ways, in order to emphasise the meaning of the song a little bit more. In order to receive the amount of responses that we got, we were able to share the online survey from Survey Monkey onto social media sites such as Facebook and Twitter, since it is free to do so; meaning that a lot of people are able to see it. This is therefore representing how it is a development from the other types of research that we have done, since it is secondary research. After a lot of construction and progress had started to get underway, we decided that we were ready to show our rough cut music video to the class, which would help us get detailed feedback from other knowledgable media students who are also in the same boat as we are. One of the points addressed to us in this feedback was that towards the ending of our music video, the narrative seems to slip away a little bit and it seems to just be performance shots of our actress dancing. Another comment was made on the fact that when our actress was dancing in the pit, some of the floor space can be seen, which makes that particular shot look a little bit out of place; masking was suggested in order to overcome this. However, as previously explained, masking that shot proved to be very hard since there is a lot of movement happening in the shot. Overall, everyone seemed to like the way in which we have filmed and edited our video, and most of the audience seem to really like the silhouette shots that we have included of the couple and of the performer.